Week 6 Monday, Jul 12 2010 

This week I listened to a podcast from Inside PR. This podcast discussed the popularity of social media monitoring tools.

A podcast is an audio or video program that can be downloaded from the internet via an iPod, MP3 player, or RSS feed. Podcast can be very beneficial to the PR practitioner, new PR practitioner, and PR students.

PR practitioners can use podcast to share their ideas with the masses through the internet. New PR practitioners can use podcast as an example and a reference tool. PR students can use current podcast as a guideline on how to make their podcast effective.

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Week 5 Monday, Jul 12 2010 

This week my class and me participated in one week of Twitter. Before this assignment I have never used Twitter before but I have heard of it.

Going into this assignment knowing nothing about how Twitter worked I was kinda confused and didn’t really understand the point. I didn’t really have anything to say except what I was currently doing; which was usually doing homework and watching TV.

But I do understand how Twitter can be very beneficial and having previous experience will help me in the future. It’s a great, cheap way to communicate to a large group of people at one time. You can also monitor what the competition is doing and what your fellow PR practitioners are doing. It’s also a great way to easily communicate to your fellow coworkers through updates.

Oh and you can follow me at Twitter HERE!

Week 4 Monday, Jul 12 2010 

This week I took the NewsU course The Lead Lab. I found this course to be very helpful when writing leads. The course asked you to click on the seven hot spots in the lab. Each hot spot was a different activity to help you sharpen your lead writing skills.

Below I will describe the different hot spots.

Refresh your lead basics: Here the basic elements of the lead were broken down. The basic elements include: who, what, where, when, why, how, and so what.  There was also an activity at the end where you chose a headline to a story and broke it down into the basic elements.

Discover lead types: There are two types of leads: direct and delayed. Direct gets to the point immediately while delayed tales a little longer. Direct leads are broken down into two smaller groups: summary and analysis. Delayed leads are broken down into smaller groups: round-up, emblem, significant detail, and anecdotal. At the end there was a game to test your knowledge of lead types.

Write better leads:This part shows you the next step after you know the 5 W’s, the H, and the SW. It gives you tips on how to develop your ideas into a lead sentence that is effective.

Fix your leads: This section shows you how to revise your lead. Some tips include: read your lead aloud, play the revision game, and remember the basics.

Share a great lead:In this section you can submit a lead that you have written yourself or one that you saw in a newspaper.

You be the reporter: In this section you can apply what you’ve learned. This activity you pretend to be a reporter and write your own leads.

Explode writing myths: Here they prove some myths about lead writing to be wrong.

  1. leads must never begin with a quote
  2. leads must always contain attributions
  3. a good lead is never more that three or four lines long
  4. a lead must sum up the story in one paragraph

Tosh.0 Monday, Jul 12 2010 

So I have fallen in love with the show Tosh.0.  Tosh.0 airs on The Comedy Central channel on Wednesdays at 10:30 p.m.

The show is hosted by Daniel Tosh and it’s hilarious. The show just makes fun of things people post on the Internet; usually all the stupid, idiotic things.

The show is broken down into different parts and some involve audience feedback.  The different part include: Web Redemption, Video Breakdown, Caption Challenge, and Videos fans submit.

Web Redemption’s are videos that people post on the internet that may be embarrassing and they want to redeem themselves. Here are some examples:

Looking for a Girlfriend

Video Breakdown’s are when Daniel slows down a video and adds his own hilarious comments.

Karate Kid vs. Gangsta

Daniel also involves his fans by asking them to submit their own videos.  He asked his fans to make videos of them doing “trust falls.” Trust falls are just when you fall backwards on someone and yell “trust fall;” usually they fall on their butts.

Fan Trust Falls

He also asked his fans to participate in a popcorn challenge.

Popcorn Challenge

Week 3 Wednesday, Jun 9 2010 

Why are comments an integral part of blogs?

A blog post is someone putting their thoughts out into the world.  So blog comments are people’s reactions to those thoughts. This makes comments a very integral part of blogs. It’s feedback.

People also write blog comments for different reasons. Some want to get the attention of an influential blogger while others want to drive traffic to their own blog. Some appreciate what the blogger said but others want to say they disagree. While others want to establish themselves as an expert on what the blogger wrote.

Blog comments can enhance the message of the blog itself.  People who write comments offer another point of view or offer enforcing information about what the blog author is writing about.

Advice for writing blog comments:

When writing a blog comment the most important thing to remember is that anyone and everyone can see it; so think about what you’re writing.

Some tips for writing blog comments are:

  • Stay on topic; make sure what you’re writing about is relevant.
  • Proofread, proofread, proofread
  • Try not to start a blog comment war. If your opinion differs say it nicely.
  • Provide links to other similar articles
  • Write more than “Thank you” and “I love it.” It’s good positive reinforcement but it doesn’t add value.
  • Keep your comment brief. No one has time to read a comment that’s a novel long.
  • Make one point per comment

All the Singles Ladies Gone Very Wrong Tuesday, Jun 1 2010 

So this video from YouTube that I just watched blew my mind. It’s a group of little girls, probably around 7 or 8 years old, dancing to Beyonce’s song “All the Single Ladies.” Now this doesn’t sound bad but add in provocative dance moves and skimpy outfits and you get this:

Now I danced for many years and competed in many dance competitions but I’ve never done a dance routine that this before. I know there’s a lot of pressure to win but this is just not the way.  The dancers were just doing the dance routine that they were taught.  I think it’s the responsibility of the dance instructors and parents to draw the line.

PRCA 3330 Reading Notes Chapter 14 Tuesday, Apr 27 2010 

Chapter 14 in Public Relations Writing And Media Techniques, 6th ed. by Dennis L. Wilcox is titled, “Writing E-mails, Memos, and Proposals.”

  • Information overload is becoming a problem in our society today. So keep your messages short, simple, and to the point.
  • E-mail is less formal than a letter, but more formal than a telephone call.  You can increase the effectiveness of your e-mail message by:
  1. providing key information in the subject line
  2. keeping them to 25 lines or less
  3. using proper grammar, spelling, and punctuation
  • Memos should be one page or less and state the key message immediately.  A memo should contain:
  1. date
  2. to
  3. from
  4. subject
  5. message
  • A proposal is written to get something accomplished, usually to consider a new program or policy.

PRCA 3330 Reading Notes Chapter 12 Tuesday, Apr 27 2010 

Chapter 12 in Public Relations Writing And Media Techniques, 6th ed. by Dennis L. Wilcox is titled, “Tapping the Web and New Media.”

The adoption of the Internet has taken less time than the adoption of any other mass medium in history.  Within 4 years, 50 million users were logging on to the Internet.

The Internet has many unique features that make it easy to use:

  • easy updating of materials
  • instant distribution of information
  • an infinite amount of space for information
  • the ability to interact with the audience

When writing for the Web the author should use a nonlinear style; this allows the reader to decide what they want to read first. Then the reader can move their interest to what they want to read next.

According to Wikipedia, “Social media describes the online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other.”  Blogs are the most popular form of social media but social networks are also growing with popularity.  Some social networks include Facebook, Twitter, MySpace, and YouTube.

PRCA 3330 Reading Notes Chapter 10-11 Tuesday, Apr 27 2010 

This week I read chapters 10 and 11 in Public Relations Writing And Media Techniques, 6th ed. by Dennis L. Wilcox.

Chapter 10: Distributing News to the Media

  • Media lists and e-mail addresses should be updated regularly because journalist frequently change jobs.
  • Create a tip sheet. A tip sheets lets publicists know what kind of information a certain publication or broadcast station is seeking for a particular purpose.
  • E-mail is now the popular way to communicate with reporters and editors.
  • Keyword are important for search engine optimization (SEO)

Chapter 11: Getting Along with Journalist

  • The most common complaints journalists have about public relations people are:
  1. lack of familiarity with editorial requirements and format
  2. poorly written material
  3. too many unsolicited e-mails and phone calls
  4. lack of knowledge about their product or service
  5. repeated calls and follow-ups

PRCA 3330 Reading Notes Chapter 9 Tuesday, Apr 27 2010 

Chapter 9 in Public Relations Writing And Media Techniques, 6th ed. by Dennis L. Wilcox is titled, “Writing for Radio and Television.”

Radio

Radio releases are similar to press releases, but have more concise writing and have a conversational tone. Most radio news releases are 30 or 60 seconds long.  Timing is very important because the reader must fit the message in the allocated time frame.

The Federal Communications Commission (FCC) defines a public service announcement (PSA) as an unpaid announcement that promotes the programs of government or nonprofit agencies or that serve the public interest.

A radio media tour (RMT) is another way to use the radio to your advantage.  RMTs are low cost and convenient. The spokesperson just calls in to the radio station and gives an interview that will play on the radio live or be recorded for future use.

Television

A video news release (VNR) are similar to radio news releases but contain audio and visual elements like graphics, slides, or video. VNRs have an advantage becasue they can be used by numerous stations on a regional, national, and even a global basis.

Talk shows are a great opportunity to reach mass and specialized audiences. Talk shows also allow you to tell your views directly to the public without the filtering of journalist and editors.

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