This week I listened to a podcast from Inside PR. This podcast discussed the popularity of social media monitoring tools.

A podcast is an audio or video program that can be downloaded from the internet via an iPod, MP3 player, or RSS feed. Podcast can be very beneficial to the PR practitioner, new PR practitioner, and PR students.

PR practitioners can use podcast to share their ideas with the masses through the internet. New PR practitioners can use podcast as an example and a reference tool. PR students can use current podcast as a guideline on how to make their podcast effective.