Chapter 8 in Public Relations Writing And Media Techniques, 6th ed. by Dennis L. Wilcox is titled, “Selecting Publicity Photos and Graphics.”

Photos and graphics are very important to a news release and feature story.  They add appeal and can increase interest in a story.

Tips for taking a publishable photo:

  • photos should be sharp, clear, and high contrast
  • make the photo as creative as possible
  • the setting should be realistic
  • take at least two photos, one vertical and one horizontal
  • every picture should have a caption
  • action photos are better than stiff, posed shots
  • keep the number of people in the photo to three or four people
  • never send the photos in an attachment