Chapter 6 in Public Relations Writing And Media Techniques, 6th ed. by Dennis L. Wilcox is titled, “Preparing Fact Sheets, Advisories, Media Kits, and Pitches.”

A fact sheet often accompanies a news release or media kit. A fact sheet is a list of facts in outline or bullet form that a reporter can use as a quick reference. There are several different kinds of fact sheets but one for an upcoming event may include:

  • the name of the event
  • its sponsor
  • the location
  • the date and the time
  • the purpose of the event
  • the expected attendance
  • a list of prominent people attending
  • any unusual aspects of the event that make it newsworthy

A media kit, or press kit, is prepared for major events and new product launches.  A basic media kit includes:

  1. a main news release
  2. a news feature
  3. fact sheets on the product, organization, or event
  4. background information
  5. photos and drawings with captions
  6. biographical material on the spokesperson or senior executive
  7. some basic brochures
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