In A Survival Guide to Social Media and Web 2.0 Optimization by Deltina Hay we were assigned to read chapters 1 and 2 this week.

Some important things what caught my eye are:

  • Blogs, and other social media sites, are a good and cheap way to keep in touch with your target audience.
  • 5 social media strategies:
  1. Service business/consultant
  2. Author/media personality
  3. Entrepreneur/performer
  4. Publisher/ product business
  5. Public relations firm
  • “Tags”, or keywords, that aid your company in reaching its search engine optimization.