Chapter 5 in A Survival Guide to Social Media and Web 2.0 Optimization by Deltina Hay is all about podcasting, vidcasting, and webcasting.

Podcasts are a series of audio and video files that is distributed over the internet.

A strategy for creating and promoting your podcast includes:

  • Record and prepare a podcast episode
  • Upload the episode to the internet
  • Publish the episode to a blog, website, or service
  • Create a podcast feed
  • Burn your podcast feed to Feedburner
  • Promote your podcast