For my Social Media class we are reading Groundswell: Winning in a World Transformed by Social Technologies by Charlene Li and Josh Bernoff.

Part one: Understanding the groundswell

chapter 1: why the groundswell- and why not?

The groundswell is: A social trend in which people use technologies to get the things they need forn each other, rather than from traditional institutions like corporations ( Li and Bernoff, pg.9).

The groundswell comes from the collision of three factors: people, technology, and economics. These three trends- people’s desire to connect, new interactive technologies, and online economics- have created a new era (Li and Bernoff, pg. 11).

chapter 2: jujitsu and the technologies of the groundswell

Jujitsu is a  Japanese martial art that enables you to harness the power of your opponent for your own advantage.

chapter 3: the social technographics profile

Chapter 3 explains the Social Technographics Profile and how people are grouped into categories based on the groundswell activities in which they participate.

1) Creators

2) Critics

3) Collectors

4) Joiners

5) Spectators

6) Inactives